Latest News from www.MetaPlume.com

Where Social Networking Works

metaplume — 2/26/2009 5:40:00 AM

The holy grail of training, the “learn from experience” paradigm, is just a polite way of saying "learn from making mistakes." While learning from making mistakes is effective the mistakes can often be too damn expensive

We Become Social

metaplume — 2/24/2009 5:10:00 AM

We now have a Metaplume Facebook site, er, page, and Twitter account. Both aptly named metaplume. Come be a fan, look at the video I just posted and get our tweets. Sweet.

Social Networking for Freelance Professionals

metaplume — 2/23/2009 10:29:00 AM

Thinking and quitting smoking seem to be mutually exclusive. Sigh. I wrote my last book without cigs, mostly anyway, so I expect this will get better. Soon, I hope. More gum.

Facebook: From Pianos to Pizza

metaplume — 2/19/2009 10:20:00 AM

Using Facebook to market funeral services. Not the first service you would think of; quite unlikely actually. Hmm, what next? What other services or products are just as unlikely?

Facebook Generations

metaplume — 2/17/2009 6:40:00 AM

Facebook marketing requires commitment. Not every company will want to enter into such an open-ended, friend-building exercise. For them, and all companies actually, the question must be asked: Do you need to Facebook, or any social networking?

Facebook: Crossing the Dynamism Divide

metaplume — 2/12/2009 11:54:00 AM

Much of traditional marketing–the advertising part certainly–was fire and forget, you made and launched the ad then sat back and waited for results. It was static messaging. Then came the internet and advertising became dynamic

Facebook Marketing: Don't Ask People To Buy

metaplume — 2/10/2009 11:47:00 AM

Companies must use the best communication practices for marketing to succeed on Facebook. It is a social medium, and blatant "buy this" advertising or marketing will likely do worse than not work; it might put people off your product or service altogether

What Is Facebook Anyway?

metaplume — 2/9/2009 4:40:00 AM

Remember your teen years when friends defined your universe. Family was there, hobbies and sports were good, school was … school, but friends, heck, friends were important!

Business Is A Social Process

metaplume — 2/5/2009 12:34:00 PM

Business in inherently a social process: people selling things to people. It is easy to forget this, bombarded as we are daily by statistics, product rollouts and technological advances

Making Choices at the Webpresence Buffet

metaplume — 1/29/2009 9:50:00 AM

Delicious, "Oh, that smells good!" aromas waft from the side of the room. A long smorgasbord table is groaning with shiny braziers of this, oversize platters of that and, oh, is that a small mountain of crab? So many choices. Cursed with only one stomach I face the enviable task of deciding what to eat and what to leave.

Webpresence: Draw Slow but Shoot Fast

metaplume — 1/27/2009 5:19:00 AM

Time to upgrade my computer. Sigh. Never a pleasant afternoon, reinstalling old files and programs and setting up things just so

Webcasting and the Hong Kong Camera Shop

metaplume — 1/24/2009 5:17:00 AM

Twenty-five years ago I was in Hong Kong looking to buy a camera. I walked into oh, a half dozen or so of the 100s of camera shops in the Tsim Sha Tsui shopping district at the bottom of the Golden Mile

Don't Send Me Another Email

metaplume — 1/23/2009 5:15:00 AM

The things you learn if you keep your eyes open. In my other career I am preparing an email mailing, a newsletter to introduce a new website and range of services

Webpresence: Maybe You Are What You Need

metaplume — 1/20/2009 5:11:00 AM

The internet has a dark secret. Give a talented designer a few hundred dollars (and maybe a thousand dollars worth of software) and s/he can make a website one would swear represented a Fortune 500-type company

Think Webpresence Strategy All The Way Through

metaplume — 1/17/2009 5:08:00 AM

t is easy to lose yourself when deep in web message strategy mode, choosing typefaces, gizmos and channels, fretting over landing page design, writing copy and selecting tech partners

Writing a Non-Blog Blog

metaplume — 1/15/2009 5:05:00 AM

My daughter told me this morning that my blog wasn't a blog. From the mouths of babes! Thirteen is a good age to criticize dad.

Whither Webpresence Investment?

metaplume — 1/13/2009 4:59:00 AM

Whither webpresence investment? What will happen next on the internet? How can one invest in some feature that may be popular today and forgotten tomorrow, when 'newest' can turn into 'passé' almost overnight? Wouldn't it be better to web invest conservatively and just wait and see what new techs and trends 'win', then invest in those? No.

Webpresence and Goldilocks

metaplume — 1/13/2009 5:09:00 AM

Webpresence is just a fancy way to describe a way of positioning, of creating a picture or thought of you in your intended audience’s minds. You want webpresence to communicate your position, great after-sales service, safe and secure, low price, Asian expert, innovative technology, best burger in Pittsburg, whatever.

Webpresence: More Than Websites

metaplume — 1/9/2009 5:04:00 AM

Web messages used to flow like a river, one way down one channel. Then we added reader input, one channel back to you. A simple feedback loop: messages went one way there, then one way back.

Webpresence: Go Where People Go

metaplume — 1/8/2009 4:54:00 AM

Are you “on” the web? Good. Is it working for you? For many the answer is no. The problem is likely how “on the web” is defined

They Can’t Buy If They Can’t Find You

metaplume — 1/6/2009 6:02:00 AM

I can’t work without the web. I’ve been online since 1995, using computers since ’84. I started marketing on the web about 10 years ago. I flopped. Spending $$ to have a fancy website brought me nothing but the web designer’s bill...

Best Time To Invest In Web Presence

metaplume — 1/6/2009 6:00:00 AM

The economy is lousy. Conventional wisdom says it’s best to hunker down and wait till it’s over. Cut unnecessary costs, like marketing. The conventional wisdom is wrong...

Millions of new web pages & videos…

metaplume — 12/30/2008 2:57:00 PM

With millions of new web pages and videos being added to the Internet every day, you need rich and vibrant digital content as bright as a peacock’s plumage to enable you to stand out from the crowd...read more.

Digital Content Intelligence

metaplume — 12/22/2008 12:03:00 PM

MetaPlume offers a broad spectrum of digital content intelligence services that enable you to analyze the effectiveness of your online marketing activities.

Digital Content Promotion

metaplume — 12/22/2008 12:01:00 PM

To promote awareness of your company, products and services online, MetaPlume provides a full suite of innovative marketing and PR services.

Digital Content Creation

metaplume — 12/18/2008 3:51:00 PM

MetaPlume offers a full suite of services for creating captivating digital content that resonates with your target audience.

Website Design & Development

metaplume — 12/18/2008 3:49:00 PM

MetaPlume provides a full range of affordable custom website design and development services for a broad spectrum of applications.