Content promotion can involve brand development, social engagement with customers, improvement in Google rankings, and building your online identity. If done well, the results can include increased traffic and sales, customer loyalty and even competitive insights and public engagement. If done badly, it can result in a public profile littered with insincere, spammed content and a damaged reputation and image.

Search engine optimization, or SEO, needs to be done with professional knowledge and insight of the latest algorithms of top search engines, and insights on using social media for a marketing advantage.

MetaPlume’s Digital Content Promotion services are tailored to each individual customer. Companies that give you a tick list of what sites and techniques will be used as part of a set package, are unlikely to provide a service that truly represents your company.

On page search engine optimization (SEO)

All websites need on page optimization of meta data and content and MetaPlume are experts in:

Off page search engine optimization

Of page optimization is public and therefore needs to be carefully chosen on a client by client basis. A MetaPlume Digital Content Promotion package would involve a combination of the following techniques:

• Back link generation
  • Directory listing
  • Article listing
  • Blogging
• Online public relations
  • Press releases
  • Contests
• Advertising
  • Classifieds
  • Banner ads
  • Google AdWords campaigns
• Social engagement
  • Email marketing and newsletters through MetaPlume Company Connect
  • Social networking (Facebook, Twitter, etc)
  • Social media (Digg, Stumbleupon, etc)

Download the MetaPlume Manifesto on Digital Content Promotion.