 | Feb 2009 |
| Where Social Networking Works, The holy grail of training, the “learn from experience” paradigm, is just a polite way of saying "learn from making mistakes." While learning from making mistakes is effective the mistakes can often b...read more |
 | Feb 2009 |
| We Become Social, We now have a Metaplume Facebook site, er, page, and read more |
 | Feb 2009 |
| Social Networking for Freelance Professionals, Thinking and quitting smoking seem to be mutually exclusive. Sigh. I
wrote my last book without cigs, mostly anyway, so I expect this will
get better. Soon, I hope. More gum.
...read more |
 | Feb 2009 |
| Facebook: From Pianos to Pizza, Using Facebook to market funeral services. Not the first service you would think of; quite unlikely actually. Hmm, what next? What other services or products are just as unlikely?
...read more |
 | Feb 2009 |
| Facebook Generations, Facebook marketing requires commitment. Not every company will want to enter into such an open-ended, friend-building exercise. For them, and all companies actually, the question must be asked: Do you...read more |
 | Feb 2009 |
| Facebook: Crossing the Dynamism Divide, Much of traditional marketing–the advertising part certainly–was fire
and forget, you made and launched the ad then sat back and waited for
results. It was static messaging. Then came the internet a...read more |
 | Feb 2009 |
| Facebook Marketing: Don't Ask People To Buy, Companies must use the best communication practices for marketing to succeed on Facebook. It is a social medium, and blatant "buy this" advertising or marketing will likely do worse than not work; it ...read more |
 | Feb 2009 |
| What Is Facebook Anyway?, Remember your teen years when friends defined your universe. Family was there, hobbies and sports were good, school was … school, but friends, heck, friends were important!
...read more |
 | Feb 2009 |
| Business Is A Social Process, Business in inherently a social process: people selling things to people. It is easy to forget this, bombarded as we are daily by statistics, product rollouts and technological advances
...read more |
 | Jan 2009 |
| Making Choices at the Webpresence Buffet, Delicious, "Oh, that smells good!" aromas waft from the side of the room. A long smorgasbord table is groaning with shiny braziers of this, oversize platters of that and, oh, is that a small mountain ...read more |
 | Jan 2009 |
| Webpresence: Draw Slow but Shoot Fast, Time to upgrade my computer. Sigh. Never a pleasant afternoon,
reinstalling old files and programs and setting up things just so
...read more |
| Jan 2009 |
| Webcasting and the Hong Kong Camera Shop, Twenty-five years ago I was in Hong Kong looking to buy a camera. I
walked into oh, a half dozen or so of the 100s of camera shops in the
Tsim Sha Tsui shopping district at the bottom of the Golden ...read more |
| Jan 2009 |
| Don't Send Me Another Email, The things you learn if you keep your eyes open. In my other career I
am preparing an email mailing, a newsletter to introduce a new website
and range of services
...read more |
 | Jan 2009 |
| Webpresence: Maybe You Are What You Need, The internet has a dark secret. Give a talented designer a few hundred
dollars (and maybe a thousand dollars worth of software) and s/he can
make a website one would swear represented a Fortun...read more |
| Jan 2009 |
| Think Webpresence Strategy All The Way Through, t is easy to lose yourself when deep in web message strategy mode,
choosing typefaces, gizmos and channels, fretting over landing page
design, writing copy and selecting tech partners
...read more |
 | Jan 2009 |
| Writing a Non-Blog Blog, My daughter told me this morning that my blog wasn't a blog. From the mouths of babes! Thirteen is a good age to criticize dad.
...read more |
 | Jan 2009 |
| Webpresence and Goldilocks, Webpresence is just a fancy way to describe a way of positioning, of
creating a picture or thought of you in your intended audience’s minds.
You want webpresence to communicate your position, great ...read more |
| Jan 2009 |
| Whither Webpresence Investment?, Whither webpresence investment? What will happen next on the internet? How can one invest in some feature that may be popular today and forgotten tomorrow, when 'newest' can turn into 'passé' almost o...read more |
| Jan 2009 |
| Webpresence: More Than Websites, Web messages used to flow like a river, one way down one channel. Then
we added reader input, one channel back to you. A simple feedback loop:
messages went one way there, then one way back.
...read more |
 | Jan 2009 |
| Webpresence: Go Where People Go, Are you “on” the web? Good. Is it working for you? For many the answer is no. The problem is likely how “on the web” is defined
...read more |
 | Jan 2009 |
| They Can’t Buy If They Can’t Find You, I can’t work without the web. I’ve been online since 1995, using
computers since ’84. I started marketing on the web about 10 years ago.
I flopped. Spending $$ to have a fancy website brought me not...read more |
| Jan 2009 |
| Best Time To Invest In Web Presence, The economy is lousy. Conventional wisdom says it’s best to hunker down
and wait till it’s over. Cut unnecessary costs, like marketing. The
conventional wisdom is wrong...
...read more |
 | Dec 2008 |
| Millions of new web pages & videos…, With millions of new web pages and videos being added to the Internet every day, you need rich and vibrant digital content as bright as a peacock’s plumage to enable you to stand out from the crowd......read more |